"A new analysis warns that some of the world’s biggest fossil fuel companies have entered a ‘gaslighting’ phase to bolster their profits. "
"Oil majors have been accused of “quietly abandoning” their climate pledges in an attempt to justify the continued use of polluting fossil fuels.
New research from Clean Creatives, a project for climate-conscious PR and advert professionals, has tracked how Big Oil has been “systemically” changing its narrative over the last four years – despite repeated warnings around the planet’s warming.
The report, titled Toxic Accounts: From Greenwashing to Gaslighting, analyses more than 1,800 pieces of campaign material from fossil fuel giants BP, Shell, ExxonMobil and Chevron between 2020 and 2024.
This includes paid advertisements across social media sites such as Facebook, YouTube, TikTok and Instagram – as well as TV ads, library archives, press releases, investor communications and executive speeches."
