"Often backed by large advertising budgets, a new breed of climate denial is gaining popularity."
"Gone are the days when “Global warming isn’t real” was the primary claim of those most vocally opposed to climate action. As more people experience the firsthand effects of climate-change-juiced-up heat waves, hurricanes, wildfires, and crop failures, a new kind of climate denial has emerged. Rather than outright deny the problem, today, the most popular online influencers focus on other false or misleading messages like “Climate solutions don’t work,” “Climate change has some benefits,” and pollution reduction policies are “tools for governments to control people.”
These new forms of denial made up 70% of all such claims on YouTube in 2023, up from 35% in 2018, according to the Center for Countering Digital Hate.
About one in five U.S. adults and 37% of adults under 30 say they regularly get news from social media influencers, according to Pew.
Of the 10 most popular online shows, eight have spread false or misleading information about climate change, a Yale Climate Connections analysis found. That analysis builds on recent work by Media Matters for America, a journalism watchdog organization, which found that right-leaning influencers now dominate digital media like podcasts and streams. "
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